Motorola Mobility

At Motorola, I designed different CRM(Customer Relationship Management) marketing materials, including email ads, push notifications, and mobile websites..

Below are 2 campaigns I did for new product announcements. One is for the re-inverted razr phone and the second is for the Motorola One Action.

For the razr campaign, we took a different approach than our usual low to mid-tier products. Our focus was on design and style rather than technical specs, as this unique product was intended to make a fashion statement. In the email ad, I used minimal copy to convey the main idea and emphasize the product's design.

For the Motorola One Action campaign, our goal was to highlight the main selling point right away: the action camera. We then showcased examples of other key features of the product with Call To Action buttons to engage viewers and encourage them to learn more.